Have local students come up with brand
Regarding the new brand being developed for the region: Whenever we send money out of the area, I have second thoughts.
I would consider a local contest. Why not challenge our students to think of a suitable, marketable brand and reward the winner with a scholarship. This would promote our people instead of out-of-state interests and would cost less. Our children have good ideas, but we have a habit of not listening.
Who here could think of a good brand for an area in another state?
My vote goes to promoting our students here.