District considers ideas for logo

BROADALBIN – A Broadalbin-Perth Central School District committee of students, faculty, staff, parents and community members trying to come up with an official district logo and presented an update to the Board of Education last week.

“Since the Broadalbin and Perth districts merged, we’ve used a variety of logos to represent B-P, some more than others, but none of them have ever been considered ‘official,'” Superintendent Stephen Tomlinson said. “We need a unifying visual identity to associate with Broadalbin-Perth and all that our district stands for.”

The district logo committee asked students, parents, teachers, staff, alumni and residents to submit their design ideas for the new district logo and has since received more than 100 submissions ranging from drawings by children to digitally designed ideas by former graduates and community members.

District communications specialist Michele Kelley is serving as a facilitator for the committee and asked the Board of Education what it is looking for as the committee tries to weed through the many suggestions.

Several of the board members suggested the committee decide on a “family of logos” that can serve a variety of purposes but still have a uniform appearance.

“Some of these have a feel or design that I like, but my question to you is if we are going to have a theme of logos or just one,” said Board President Edward Szumowski. “There is some really nice stuff in here.”

Kelley said they were leaning toward a theme to allow the athletics or other school departments to use a symbol they would like for uniforms or shirts, but it wouldn’t necessarily be appropriate on a district letterhead or business card.

Several of the ideas being considered include the school Patriot mascot, the school colors, red-white-and-blue and the district’s initials in capital letters. Many of the ideas presented during the meeting came in a variety of shapes, details and sizes.

Kelley said the committee wants to present a final logo design to the Board of Education in January, when board members will consider adopting it as the district’s official logo.

Tomlinson said the district will later use the logo as part of a bigger marketing campaign to bring more residents to the community and ultimately the school district.

Community members are encouraged to share their ideas about the logo’s design as well as the design process with any of the following committee members: Jon Aery, intermediate school art teacher; Georgia Baldwin, district clerk and secretary to the superintendent; Brian Henry, high school biology teacher and boys varsity soccer coach; Tammy Staie, TLC teaching assistant and member of the TLC/IS Shared Decision-Making Team; and Laurie Tambasco, a member of the MS/HS Shared Decision-Making Team.

The committee has met twice so far. The next meeting will be held at the High School Media Center on Nov. 21 at 3:15 p.m. and is open to the community.

For more information, visit www.bpcsd.org/logo.