‘Big Tobacco’s Dirty Laundry’ aired today

Kick Butts Day is a national day of activism that empowers youth to stand out, speak up and seize control against Big Tobacco.

This year, Kick Butts Day will be recognized today. Reality Check Coordinators from Hamilton, Fulton and Montgomery counties will visit several schools in those communities to raise awareness on tobacco use and marketing tactics taken by Big Tobacco.

The students at Canajoharie High School, Indian Lake, Johnstown High School, Long Lake, Mayfield and Oppenheim-Ephratah will participate in an activity entitled “Airing Big Tobacco’s Dirty Laundry.” Students and staff will have the opportunity to create T-shirts that are symbolic of their beliefs about tobacco marketing and use, and its effects on them, their families and those they care about. Students will then be able to display their messages throughout the school and use this visual message for students, faculty and staff to see. It is vital for our youth to be educated on tobacco use and have a solid understanding on how the tobacco industry can be manipulative and encourage others to stand up against the scourge of the tobacco industry.

Each year, 22,500 kids younger than the age of 18 become new daily smokers in New York. Data also show that 389,000 kids younger than the age of 18 and alive in the state will ultimately die prematurely due to smoking. Last year on March 21, 2012, thousands of youths in every state and around the world took action against Big Tobacco on the largest Kick Butts Day in five years. Let’s keep this momentum going in 2013 – our work isn’t done yet.

For more information, call Sarah or Shauna at 762-8313.


Program coordinator, Reality Check